Brand Spotlight on Majyk Equipe
Have you heard about Majyk Equipe? Their horse boots are the new standard for equine leg protection and are the popular choice of US Olympians. Read on to find out more about this company, built on technology with constant innovation.
How ME came about
Majyk Equipe was born out of need. As dedicated riders, the owners had tried many different protective boots, but found that they either had to settle for a basic boot at an affordable price that wore out quickly, or a long-lasting quality product with a top-notch price tag.
Majyk Equipe, pronounced “maj-ik ee-keep” or affectionately referred to as ME, is a California-based company. Named after the owner’s beloved Dutch warmblood mare, Majyk Motion, she was not only the family horse, she was the test model, teacher, mentor and a fearless competitor. Sadly, Majyk passed away in 2014 after a battle with cancer leaving a huge void to fill. And it is Majyk that remains the inspiration today.
ME’s team includes some experts from the world of sporting goods and sports nutrition from companies such as Red Bull, L.A. Gear and Adidas. They also have years of experience in making protective clothing for humans as well as horses.
ME Innovation and Design
Drawing on their professional background in research and development of sporting goods and nutritional energy, the team at ME realised that they could apply the same core principles used in the manufacturing of top brand sports shoes, to an equine line of products.
Their long-standing partnerships with suppliers who work with the biggest sports shoe manufacturers in the world, gives them access to materials not usually available in the equine world. They also mean that they’re able to be at the forefront of material development and the newest technologies available.
Using the same materials usually reserved for human athletes, they were able to build their first superior protective equine boot by combining leading edge technology with unique styling.
Unlike many horse wear brands who buy 'off the shelf' basic models from mass market factories and simply add their brand name, Majyk only offers unique products. Our ability to work directly, allows us to cut out the middleman and offer a superior line at much lower prices than other comparable products in the market.
Since launch, additional products, all with the same aim - quality products at an affordable price using cutting edge technology and materials.
And what does the future hold?
Already well established in the United States and used by some of their world-class eventers, their goal is undoubtedly to establish their brand and range of boots in the UK. They are well on their way in doing this and their products are now widely available.
Determined to uphold the legacy of their wonderful horse, the team at ME want their horse’s name to be synonymous with the “best of the best” and, what’s more, they want to continue to bring you products that she would have been happy to wear. We’ll all have to wait and see what this includes but rest assured, we’ll keep you posted.
Eventer or Showjumper?