Coldstream Brand Spotlight

We've seen the stunning Coldstream collections but how much do we know about the brand, it's products and why it was created? We caught up with Coldstream to find out all about them!

Tell us a bit about you and why you set up Coldstream.

Coldstream Equestrian was launched in 2019 to deliver a luxury equestrian brand for the European market but is based in Britain, with all products designed and distributed from here. Inspired by the legendary showjumper Hydrophane Coldstream, the range, like the horse, reflects high quality and performance, delivering innovative, technical, and on-trend pieces for the performance athlete. Engineered to deliver exceptional performance products and strive to meet the ever-evolving demands of the modern-day rider.

What customers are you aiming at and why should they choose Coldstream products over others?

Designed to suit all riders, no matter what their age or discipline, all our products have been developed and tested to guarantee style, technical ability and comfort for these athletes. With meticulous attention to detail, Coldstream promise to deliver the best experience possible to the contemporary equestrian.

How do you decide what new products to add to the range?

We assess the market, see what people want and need, and then combine this with the latest technical fabrics and modern designs to create the ultimate range for the rider. We also listen to feedback from our sponsored riders – they’re out using our products and see what else we could utilise.

What’s your favourite Coldstream product and why?

The new Ednam collection. Our Ednam Base Layers are designed with an eco-friendly innovative textile that is made from recycled plastic bottles. Each base layer saves plastic bottles from going into landfill or the ocean and uses a considerable amount less energy to manufacture than a traditional base layer – this is a product we are very proud of! The material is really smooth and silky to the touch and are incredibly comfortable. As are our matching riding tights! They’re great to ride in with the CS grip system silicone knees, but they’re also incredibly comfortable for day to day life – school runs, walking the dog, going out for a run… especially with the mesh panelling, they’re flattering whilst keeping you cool when being active.

What’s Coldstream‘s hidden gem of a product that you feel customers overlook?

This has got to be our Legars Roll Neck Top. These have a cosy brushed fleece lining so are perfect for when you need a bit of an extra layer. Again, these are great to ride in but also look smart with a pair of jeans for every day. The Legars are also available in Next Generation sizes, so aspiring young athletes can also benefit from the smart styling and practical warmth.

What ‘claims to fame’ does Coldstream have and for what products?

Our Ednam Base Layers are designed from materials made from plastic bottles, which we have utilised in future designs too. We will also be the first to create a particular design of a product, we can’t share too much on this yet so keep your eyes peeled!

What well known riders use Coldstream products?

We’re very lucky that we have the likes of Gemma Stevens, Vicky Smith, Hannah Esberger and Cate and Ness Kerr on our team of sponsored riders. Gemma has obviously represented Great Britain at the Olympics, whilst Vicky Smith and Cate and Ness Kerr have lots of HOYS and RI titles to their names! We are very lucky to have a great team of sponsored riders and brand ambassadors that love our products as much as us!

What’s the story behind UK production?

All products are designed and distributed from Britain. This means that our customers get the luxury European feel and style, without the additional cost of importing the products from overseas. Also, products will be delivered faster as there is no wait time on products being imported from Europe – meaning happy customers!

What is it that you particularly like about EQUUS as a retailer of your products?

EQUUS have been a long standing retailer and deliver a great experience for their customers, which we are incredibly proud to be part of. EQUUS’ target market is perfect for Coldstream, along with their presentation of the ranges on the website and strong advertising presence. We trust EQUUS to market these products how they deserve.