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Welcome to EQUUS

We think the story of how Equus came to be is worth telling and hearing about. We thought we'd take a moment to share our inspiration with you - and welcome you to Equus with a special introductory offer. Read on!

Our story begins in January 2013.

“Equus really grew from a rant I had about a particularly disastrous trip to the tack shop,” begins Kim.

We all want to spend as much quality time as possible with our horses. What we definitely don’t want to be doing is spending that time chasing around the country for a particular equine product, running from tack shop to country store, or searching for fruitless hours online then waiting up to a week or more for delivery.

Frustrated by a lack of available options for convenient quality equestrian clothing and tack, co-founders Kim Horton and Steven Wood were inspired to bring customer-focussed shopping to the forefront of the online equine retail sector.

“As a keen horse rider working full time, I was unable to find somewhere that sold the kind of quality equine clothing and equipment I wanted, AND could deliver it to me quickly and reliably.”

As fate would have it, Steve was studying for an Entrepreneurship elective for the MBA at Cranfield School of Management. After listening to Kim’s frustrations, he suggested that the two of them take all of the experience they had gained working with blue chip retail companies such as John Lewis, alongside his MBA knowledge, and explore the possibility of setting up a new kind of online equestrian store.

Based around the principles of choice, service and convenience, Equus provides a wide and well-stocked selection of high-end equestrian wear and equipment which is delivered quickly and efficiently. The customer is at the heart of everything we do. We know what you want - because it is what we want as equestrian consumers ourselves. We are ‘designed by customers, for customers’.

We hope you've enjoyed your first visit to our store and as a small thank you from us we'd like to offer you 10% OFF your next order when you signup to receive our emails. Pop this code in your purse, wallet or diary: WELCOME10. Remember, you can use the code on anything on the site (please note, you can't however use the code on reduced items) - and you get free UK delivery with us on all orders over £25.

Welcome to Equus!

Kim and Steve
Co-Founders, Equus England